Tasks
- Create the convenient site for Cruise-life customers;
- Improve usability;
- Make a beautiful and easy site;
- Stand out against competitors
Decision
We have developed a modern site for existing and potential Cruise-life customers, which allows you to quickly and conveniently use all the company's services, such as search for a dream cruise, registrate a cruise and pay for it. You can also follow the news of cruise companies and their discounts.
Analytics
We conducted a competitive analysis, during which the pros and cons of the client's website were revealed. We created CJM in order to identify the target audience and pull the problems that bother users to the surface and solve them. After all the necessary research, we created the design structure of the interface of the future site in wireframe.
Comparison
Main
Cabin selection
Directions
Discounts
Search
Cruise selection
Design difference Before and After
During the work, we identified difficulties and inconvenience for users who trying to buy a cruise. The site had a large amount of information that needed to be combined, grouped and streamlined. You can track the progress of work and the differences between the old and the new design.
Tour details
Conception
The site is based on a block design that helps to use the space effectively. The main navigation panel divides all content into main sections, which are divided into sub-sections, which allows a visitor to find the topic of interest as quickly as possible.
Cruises
Adaptive web design
The site is fully and correctly functioning on all devices.
What features were developed
Menu
We added language and currency management to the menu, you can also log in to your account for easy use of the site, and if the client needs help in choosing a cruise, we added the possibility of automatic call back or self-call to the manager, added convenient search throughout the site, made the interface light and air, and also removed heavy colors.
Liners
We have created a separate page with liners for a more convenient selection of cruise companies, leaving in the foreground only the most necessary functions for the user.
Deck and cabins
On the site it is possible to view different decks from 1 to 13 and view variations of cabins with different rates from internal cabins to the suite. We made the interface of the site concise, intuitive and convenient. We turned out the usual functionality and design for users.
Results
Based on the results of the work done, we developed a functional and convenient site for Cruise-life, which promotes business recognition, growth in the number of new customers, positively affects the image of the company, supports interest in the company among regular customers, and also improves the quality of customer service.
